OYO Creating Waves In Kolkata By Nurturing Asset Owners

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Kolkata is the ideal place to experience the mild yet complex tang of the famous Bengali culture. Fondly referred to as the City of Joy as well as the Culture capital of India it has emerged as a tourism hub in West Bengal. Utilising the potential of curating unique experiences for tourists, OYO Hotels and Homes, South Asia’s largest, China’s 2nd largest, and the world’s 6th largest and fastest growing chain of leased and franchised hotels, homes and living spaces has been empowering asset owners across the country.

One such successful hotelier Pankaj Aggarwal, a resident of Kolkata, was earlier working as a super distributor for a lot of brands and had always toyed with the idea of owning and managing his own hotel and entered into the hospitality business with this vision. Being a person of great mettle and possessing an entrepreneurial spirit, he began learning the nuances of the hospitality industry with passion.

Pankaj being extremely project-oriented, meticulous and systematic by nature began successfully running his hotel with OYO’s assistance. His property Capital O 16042 Orion West Willows is one of the sought after properties in Kolkata. It has all the modern amenities that are required by corporate travellers who are always on the go. Talking about his journey so far he said, “When we contemplated opening this hotel we knew that OYO would act as a catalyst for our business. OYO has been building a big team and has successfully captured the entire corporate segment which ensures a good corporate clientele. With OYOs guidance, we realised that corporate clients often require a five-star like experiences with a budget in mind. With minimalistic designed furniture and interiors, we provide the elegance and the richness of a five-star hotel to guests.”
 
Kolkata is a unique city in India that offers unparalleled cultural offerings in terms of festivals, architecture as well as cinema and literature that has led to an influx of several tourists all around the year creating the need for a quality hospitality experiences. Pankaj Aggarwal is a successful example of how OYO empowers asset owners to run a viable business in the hospitality industry by providing technology, reach and branding in the hands of small hotel owners in the city. While the guests receive quality-ensured accommodations across different formats, it has also revolutionized the budget hotel industry by offering great customer experience and creating micro-entrepreneurs in the city.

Additionally, OYO works closely with asset owners across geographies to help them realize business goals and point out what is working well and what could be done better. Recently the company also launched OYO Partner Engagement Network (OPEN) a year-long initiative with 6 core promises for over 9000 asset owners in India. It further introduced an upgraded Co-OYO app for asset owners that provides complete visibility on all business and customer metrics. The app helps to enhance the quality of standalone hotels and improves occupancy from 25% to 65% on an average, increasing the yield on underutilized assets for asset owners.

Further to the above OYO also sanctions financial support for overhauling the property, while extending additional support like equipping the hotel with LED televisions, AC, Wi-Fi, CCTV, Dish TV, quality linen, etc. This will also allow creating thousands of jobs in Tier II and III cities by nurturing micro-entrepreneurs in the hospitality sector thus leading to their economic growth.

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