Kalyan Jewellers Signs Ritabhari Chakraborty as Brand Ambassador

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Kalyan Jewellers has announced the appointment of actor Ritabhari Chakraborty as its regional ambassador and influencer for the state of West Bengal. The actor will be the face of Kalyan Jewellers’ hyper-localised campaigns and promotions in the state.

Sanjay Raghuraman, Chief Operating Officer, Kalyan Jewellers said, “We are happy to have Ritabhari Chakraborty as our regional ambassador and influencer for West Bengal she has set her own path with sheer hard work, akin to Kalyan’s growth trajectory. We have aggressive plans for West Bengal, and it is one of our key markets. We will also be expanding our product line, especially the hyper-local wedding jewellery brand Muhurat. Ritabhari is just the right person to help connect with the millennial audiences and create continued resonance for the brand.’’

Ritabhari Chakraborty will also be a part of Kalyan Jewellers’ customer engagement initiatives across its showrooms in West Bengal. The Bengali actor will predominantly feature in the company’s hyper local communication campaigns aimed at the tech-savvy, digitally active millennial audience.

Ritabhari said “Kalyan Jewellers is an iconic brand and I’m really excited and thrilled about my association. I look forward to working closely with the brand and being a part of their regional campaigns. Kalyan’s communication has in the past taken me to their showrooms, and I have been a loyal customer of the brand. Like every Bengali girl, I love diamond jewellery as well as gold ones with filigree work on it and I can’t wait to have mine custom made at Kalyan Jewellers.”

Ritabhari will feature in Kalyan Jewellers’ campaigns starting with the new season. Bollywood celebrities Amitabh Bachchan, Jaya Bachchan, Katrina Kaif and Shweta Bachchan Nanda who are the face to the brand globally will continue to be part of Kalyan’s larger communication, while the Southern regional ambassadors Prabhu (Tamil Nadu), Nagarjuna (Andhra Pradesh & Telangana), Shivraj Kumar (Karnataka) and Manju Warrier (Kerala), will continue to be seen in state specific campaigns.

The jewellery brand has consistently expanded its footprint across India by launching new showrooms in states like Bihar, Jharkhand, West Bengal, Assam and Chhattisgarh in the financial year 2018-19. It has also established a strong presence in West Asia in UAE, Kuwait, Qatar and Oman. As on today, the company has a distribution network of 137 large format showrooms as well as a network of 650 My Kalyan customer service outlets.

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