Canon India Plans To Bolster Its Presence In Eastern Market

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Canon India, one of the leading digital imaging organizations in country, is planning to strengthen its retail presence in the eastern region for its Consumer System Products Division and will reach out to 5000 retailers pan India in tier II and tier III in the next two years. In the coming years, the company is further planning to introduce 10-15 PIXMA zones in Kolkata to familiarize consumers with the range of inkjet printers, cartridges and photo media according to their usage and needs. By providing a personalized demo experience with an excellent sales support, PIXMA zones are a one-stop shop solution for all printing requirements.

Currently, the company has reached out to over 700 retail outlets (distributors, retailers and national retailers) in east and aims to expand the retail presence for the Inkjet printers and system integrators for laser printers. In 2018, Canon India launched six new ink tank models which redefined the inkjet business with lower running cost and high capacity or ink. The cost per print is now as low as nine paisa per print with the launch of the new inkjet models. Canon grew the highest in the Inktank category in 2018 and is targeting to consolidate its leadership position in the segment.  

Commenting on Canon’s growth story in Consumer Systems Products (CSP) division, Mr. Kazutada Kobayashi, President & CEO, Canon India, “At Canon, we adopt a 360-degree approach, providing an experience of imaging with ‘Input to Output’. Our camera technology captures true-to-life colour information; our print technology precisely converts that information and reproduces every nuance and shade of that image. The Consumer System Products division of Canon has been one of the highest contributing businesses for us. Going forward, we have undertaken a robust plan to cater to our customer’s needs through our comprehensive range of products.”

According to Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, “At Canon, our focus is to deliver a complete solution portfolio and deliver convenience and accountability to our consumers. We are committed to achieve a double-digit growth in the CSP division and aim to strengthen our retail footprint in East market. We believe that an experience best captured on a Canon camera becomes a moment best shared with Canon printing technology. With the new PIXMA Zones in Kolkata, which is a hub for photography enthusiasts, we aim to further nurture the imaging culture prevalent in the city.”

According to Mr. C Sukumaran, Director, Consumer Systems Products (CSP), Canon India, “We continue to be the industry leaders specializing in crafting consumer centric technological innovations in India. East is one of the most highly consumer centric market for us. The contribution of the region in the overall growth for 2018 stands at whopping 20%. Kolkata, Guwahati and Patna are the top cities that define Canon’s business. Having reached out to 200-250 retailers, Canon’s distribution stands strong in the market and we will continue to penetrate in tier III and tier IV markets by keeping Kolkata as the base market for East India.”

Canon has more than 200 service centres across India and covers over 90% pin codes, giving the company deep reach. To further strengthen the customer service, Canon is now planning to launch 80-100 PIXMA Zone experience across the markets in years. So far, the company has launched three zones in Delhi, Chennai and Ludhiana.

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