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Mia by Tanishq, one of India’s most fashionable jewellery brands, has launched a fantastic and unique brand campaign, #MeInAction, which celebrates the women of today. Born under the legacy of Titan, the eight year old brand’s inspiring campaign applauds the women of today for being dynamic, confident and absolutely unapologetic. Bold and beautiful is the closest term one can imagine describing their personalities, and they are constantly experimenting with their fashion statement. Mia is here to support them as their jewellery partner of choice.
To truly bring their #MeInAction brand campaign to its finest, the brand has collaborated with three iconic celebrities of the digital space; Sobhita Dhulipala, Shriya Pilgaonkar and Maanvi Gagroo from the fame of ‘Made in Heaven’, ‘Mirzapur’ and ‘Four More Shots Please’, to launch a series of 12 videos, with each video individually introducing women from different walks of life. The videos showcase each of them with their unique personalities, and the passion they have to make a difference. They are women who are constantly bringing their ideas to life, without the fear of consequences. The videos will be launched over the coming few weeks, with one video every two weeks.
Speaking on the occasion, Bhavishya Kelappan, Business Head, Mia by Tanishq says, “The modern Indian woman of today is always on the move, putting her thoughts into action. To celebrate these dynamic thinkers, Mia is proud to launch the new #MeInAction video series, which highlight the unique personalities of each woman, and how they give life to their ideas. They always bring their very best to the table, and Mia wants to take this opportunity to be the perfect platform for all the women out there to come forward and share their own inspiring stories.”