EaseMyTrip Expecting 20% Growth In This Fiscal

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EaseMyTrip (EMT), one of the leading players in the online travel aggregators segment has come up with a distinctive offer for its customers in West Bengal as a token of gratitude.

EaseMyTrip’s present customer base in West Bengal constitutes of around 6% which the company plans to increase to over 20% by the end of this year. Last year, the company had recorded around 4.5 lakh transactions solely from Kolkata thus showcasing the popularity of the state among travellers.

VP Corporate Sales of EaseMyTrip Rolly Sinha Dhar said, “From our inception we are a profitable portal because in this sector only we have our own IT team that’s why we waived internet handling charge for our customers. And most importantly 85% of our total customers are repeat customers.”

“We have collaborated with Liberty General Insurance for that if any customer insures their trip with Liberty General then in any emergency if they have to cancel the ticket; their cancellation charges will be waived”; Rolly further added.

The birthplace of Nobel laureate Rabindranath Tagore and home and resting place to Nobel laureate Mother Teresa, West Bengal is known for some amazing tourist destinations. With maximum number of listed and recorded heritage buildings, the state beautifully creates space for modern architectural wonders. Rustic village life co-exists here with high rise buildings of metropolitan cities while bullock carts run parallel to trams, double-decker buses and luxurious cars.

Tourism sector in the state has great potential allowing travellers to explore all types of destinations spanned across adventure, culture, medical and religion. According to The Bengal Tourism Meet by Confederation of Indian Industry(CII), West Bengal was pegged at the sixth position in terms of attracting foreign tourists surpassing Goa and Kerala. The state has made huge progress in quality service, reliability and affordability, which has provided huge impetus to tourism. As per figures by the department of tourism, Government of India, more than 71 million tourists visited the state in 2018. Darjeeling and the hill stations around the state are the biggest attractions for these tourists. Understanding the growing strength of tourism sector in Bengal, EaseMyTrip.com is planning to expand its business in the region to reach out a huge customer base. 

The company is offering a discount of flat Rs. 500 on domestic flights and Rs. 2000 on International flights, exclusively to the customers of West Bengal. All one needs to do is book a flight through EaseMyTrip and apply the promo code “EMTBENGAL” to avail attractive discount on their flight bookings.

Commenting on the same, Nishant Pitti, Co-Founder and CEO, EaseMyTrip said, “West Bengal has great potential for tourism. A lot of travellers come here from different parts of the world to discover Darjeeling Himalayas, Dooars Foothills, Bengal Heritage, Sunderbans, Coastal Bengal and Kolkata. The state beautifully blends classic era charm and modern day innovation. It gives an incredible opportunity to EaseMyTrip to expand in this region. We have introduced a couple of promotional offers for the customers in West Bengal and will be introducing many such offers, services in this region to enhance its customer base and market share.”

He further added, “We have plans to focus on inbound tourism for this region in order to make this beautiful state more popular on world map and also increase our hotel business in West Bengal by adding more number of hotels on our portal. There are around 2000 hotels registered in West Bengal and we are planning to have at least 60% of them on our portal by 2019.”

As a business policy, EaseMyTrip does not charge any convenience fee from its customers while booking any air tickets on its website which makes it stand out from other players. Known for providing the best travel deals, EaseMyTrip is devoted towards making travel bookings an easy and seamless process for its customers. Its aim is to take-off all their worries so the customers can take-off with ease.

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