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The country’s leading wire and cable manufacturer, KEI Industries Ltd. organized a ‘Meet & Greet’ event with the players of Rajasthan Royals at Taj Bengal in Kolkata. KEI Industries Ltd. announced their second consecutive association with Rajasthan Royals, for the 12th edition of the Indian Premiere League (IPL) this year.
The event was attended by Ashton Turner, Jofra Archer, Steve Smith, Krishnappa Gowtham, Prashant, Varun Aaron, Dhaval Kulkarni, Riyan Parag, Mahipal Lomror, and Stuart Binny of Rajasthan Royals.
Addressing the audience, the team spoke about their association with KEI Industries Ltd. and said, “The entire team is extremely happy to associate with a leading company like KEI Industries Ltd.”
Speaking on this association with the popular franchise, Rajasthan Royals, Mr Akshit Diviaj Gupta, Director KEI Industries Ltd. said: “We are grateful to all our associates who have continuously thrived to make KEI a leading company in the country. Our Company is committed towards encouraging and elevating the realm of sports in India. I am delighted to be associated with one of the finest teams- the Rajasthan Royals for the second consecutive year. This engagement will further strengthen our relationship with the customers and we are positive about exploring more opportunities to expand our business.”
KEI Industries’ first association with the team in 2018 had their social media campaign ‘Halla Bol!’. This year, the company has carried forward its association with the team. As the exclusive partner, they will be promoting the safety USP of KEI wires ‘KEI Wires-Har tension sahein, chalti rahein’
As a part of this partnership, Rajasthan Royals team will proudly sport KEI branding logo on their jersey. The audience too will experience visibility of the brand at the stadium and on match tickets. In order to connect with the team supporters, present at the stadium, KEI has also set up a ‘Selfie Booth’ to boost and cheer their engagement during matches.